Interesting article, though, Vlad! It's definitely got me scratching my head and blinking really hard...
I'm glad I'm not the only one

There was an atheistic debater, Zenger or something like that, who would occasionally (in an attempt to show how 'ridiculous' the creationist's claim is), would occasionally make the claim that
he was god and he created everything and put all of us here at this precise instant. We have memories because he gave them to us, and we doubt his claim because he makes us doubt. There is no real way to disprove this through logic, since his claims are metaphysical and he can just take each logical argument and twist it around to make it look like he made it to be that way in his status as god.
This meme thing is the same way, I think. People claim that we are the sum total of our memes plus our genes: the genes make up who we are physically, and the memes make up who we are mentally. We have no soul, it's just the interaction of these memes that causes us to do actions and engage in so-called human behavior.
If I were in the position of having to disprove this, here's where I would start:
1. Babies are, supposedly, born with no innate memes, since they're transmitted through language, experience, and the senses. How is it that babies can acquire, process, incorporate, and combine memes if they have none initially? There has to be something else than memes that control us.
2. If there is something other than memes (to wit, we have our own reasoning ability, interpretive facilities, and abilities to interact with others and with new ideas), what significance do they carry at all? Isn't it just a fancy way of viewing information or ideas as discrete packages rather than free-flowing? After all, we do act on our knowledge, but the knowledge doesn't control us. If that were the case, how could mood and actions be influenced by chemical imbalances in the brain?
I think meme theory is deeper and more complex than maybe I give it credit for, but I just don't see it to be compelling.
Any other thoughts?